Over the past few weeks, there were some significant changes to social media platforms that, as a marketer, had me even more enthusiastic than other updates. Namely the ability to make custom Twitter timelines.
The custom Twitter timelines launch, as well as a couple of other platform updates, has me incredibly fired up about the continuous progress the big social platform players are making.
Is Twitter revolutionizing news? As a lover of the journalism industry, you can start to imagine why this update hits close to my heart...
Twitter introduces "best of the best" timelines.
Twitter will now allow you to collect a stream of tweets creating your own custom timeline.
Check out this custom timeline by Arya Asemanfar, an engineer at Twitter, about the Twitter custom timelines launch. (Also note the ability to embed his custom timeline in this blog post!)
You can see how this tool can be valuable to news organizations wanting to create a Twitter stream they control of content from people about a newsworthy event. There has been a lot of talk about how social media breaks the news. This is a way for news organizations to capitalize on that.
Three reasons why, as a marketer, I find this really cool:
1. You can now sort your one large timeline of tweets into mini timelines to more easily sift through content. For example, I could break down my main timeline and pull tweets of say the best social media marketing news and create a timeline of specific content relevant to me. Or perhaps, I was back at #Inbound13, the annual HubSpot Inbound Marketing conference that I attended back in August, I could pull the best tweets from that event and create my own stream of quotes from speakers that I found inspirational.
2. A popular time to tweet is 1 pm. At this time of day I don't always have time to digest the good content that's coming up on my timeline. This new tool will allow me to pull aside tweets with content that I genuinely want to spend some more time with and save for later.
3. Don't even get me started on the possibilities I'm imagining after reading this sentence:
"Twitter said it would share the technical information necessary for developers to create their own tools and even write programs to automatically collect, say, all tweets with a particular hashtag, sent by certain accounts or with particular keywords in the tweet." -Vindu Goel, New York Times
That being said, if you haven't already, you should check out the amazing things HubSpot is doing with the Social Inbox tool essentially already doing what Goel references here.
Google+ updated their cover photo.
Personally, I really didn't like the massive cover photo Google+ previously used. I also didn't like how just a glimpse of the photo barley peaked out from the top of the screen on your browser when you opened a Google+ page.
The new cover photo layout makes the photo a more central element of a Google+ page making that photo and real estate much more valuable. Perhaps you had a call-to-action on your cover photo before. Well, now it will actually be seen!
Facebook updated the scheduling tool.
When I schedule out posts for a week or so at a time for my clients, I always write down the actual day of the week and the date. This helps me when scheduling to know if I need to include something specific for that day, i.e. Throwback Thursday.
With the updated scheduling tool it pulls up an entire calendar making referencing the day of the week much easier.
Again, these last two updates aren't necessarily groundbreaking, but they sure are major improvements in little ways.
I'm excited to see if the custom Twitter timelines tool takes off and how it progresses! Also to see how, and when, news organizations capitalize on it!