It's the holiday weekend! Before signing off
This weekend I'm making a point to unplug from the computer, from my
Time to recharge the battery if you will! There's a lot to be said for taking time off and stopping to smell the flowers every once and
Marketing tips we can learn from America's Birthday:
1. Take the time off. We are surrounded by a go-go-go culture where working 60 to 80 hour weeks is normal. While that may help you get a lot done it certainly drains your creativity. Creativity and perspective are awesome things that tend to only come with time to reconnect to yourself and to the world around you. Take some time to do that with your day off. Meditate, be with family and friends, enjoy yourself.
2. Give others freedom to do the same. If you have employees working for your small business, tell them to take time as well. If not to be a good boss to have your employees recharged and ready to come back to the office with their creativity and fresh perspective amped up and ready to put in some good work.
3. Be grateful for your small business. I believe America is built on small businesses. Economically and in a lot of ways philosophically. It's what the American Dream is all about. Appreciate it. The 4th of July is a day that celebrates America's independence. The day that allowed you to have that small business. Honor that in whatever way you feel is most appropriate.
4. Take it easy on social media. I'm all for connecting and communicating via social media. I do it all day every day for myself and for my clients. But this weekend I'm putting the daily engagement aside for a bit. It can be difficult to truly appreciate the moments you are in if you have to tweet and post them all.
5. Don't schedule emails for the weekend. Seriously no one is going to read them. The last thing people want to do on a holiday weekend