Do you ever feel like it's next to impossible to keep up with all the little tweaks and changes to our favorite social media platforms? AND their advertising platforms? I certainly do!
That's why I wanted to address some of my favorite and significant 2014 Facebook Updates.
There are three specifically that are worth bringing attention to:
1. Facebook changed its algorithm. Yet. Again. And introduces trending articles.
The algorithm (which determines where your content shows up in a users' news feed) switched in December 2013. It's now starting to favor high quality articles because "on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme."
In a recent update in line with the algorithm updates favoring high quality articles, you may have noticed the "trending" section in the top right hand corner of your home screen.
"Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who've shared them with you or have shared them as Public."
2. Re-scheduling scheduled posts becomes an easy option. Finally.
While Facebook may be making it more difficult for marketeers in some arenas, there are also some 2014 Facebook updates making it easier for marketers. For example, you can now edit when a scheduled Facebook post is scheduled to go out, something that used to be unavailable and made changing the day and time of your post time consuming.
Previously you could only delete a scheduled post and would have to rewrite it and re-upload any photos you wanted to share even if you just wanted to change the scheduled time by a few minutes.
This was especially frustrating for many marketers like myself who would work hard to schedule content for the week and then have to go in and rearrange the schedule to make way for more relevant, sensitive posts, an important part of an effective social media strategy.
But now when you click that drop down menu, you can reschedule or edit:
Thank you, Facebook!
3. "Facebook is a mobile-first company." ~Facebook’s chief financial officer, David Ebersman
According to to an article in today's New York Times, "In the fourth quarter of 2013, 53 percent of the company’s advertising revenue came from pitches delivered to iPads, smartphones and other mobile devices, with many of those ads highly targeted by gender, age and other demographics."
Why are advertisers focused on mobile ads? Because Facebook users are using the Facebook mobile app. A lot.
What this means for you: You need to be thinking about mobile. Where are your customers seeing your content? If they are seeing your content on your mobile phone, how does your content look? Where are those links you're including taking them? Are those links going to take a long time to load?
It's not only about posting awesome content anymore, it's about posting awesome content that is going to transition to mobile nicely.