You've most likely heard the phrase "content lead generation" in reference to some sort of overall inbound marketing program. But what does that actually mean?
Simply enough, content lead generation is the practice of generating new potential leads for your product or service by way of offering prospects a valuable piece of content.
Typically what that looks like starts with a landing page or pop up that asks prospects for their email address in exchange for a valuable piece of content. Read More
Happy Friday! Today's video marketing tip is one that is near and dear to my heart. I know, how can a marketing tip be that sentimental, right? Well, about 4 years ago when I started working in marketing in San Francisco, I used to do a LOT of reading and webinar watching. I wanted to learn everything I could about the latest marketing trends.
In my first few weeks of that job I wrote something down on a post-it note that I pinned next to my computer. I took it with me when I left and recently found it in a stack of marketing books and papers. It was three little questions to ask yourself before sharing content. Read More
Are you making emails that make money? You can be! Email marketing is a very low-hanging-fruit marketing tactic for increasing your bottom line. When done right, it can be the biggest driver in sales for your business or service at the lowest cost. In fact, "For every $1 spent, email marketing generates $38 in ROI."
Motivation? Check. That being said, ROI-delivering emails don't make themselves. They take time. I often see most people whip up a quick newsletter, send it out once a month and then complain about low click through rates and high unsubscribe rates. Well, that's because, you're not doing it right. Read More